AI in Advertising

Below is the criteria for Global AI Awards in Advertising category:

1. Design (25%)

• Quality of user experience and interface design in AI-driven advertising solutions.
• Seamless integration of AI into the advertising workflow (for brands, agencies, or consumers).
• Aesthetic appeal, clarity, and consistency of AI-powered ad formats or platforms.
• Accessibility and inclusivity of the design.

2. Impact (35%)

• Demonstrable results in advertising effectiveness (engagement, conversions, brand lift, ROI).
• Business or industry transformation achieved through AI-driven advertising.
• Contribution to improving consumer experience with ads (less intrusive, more relevant).
• Broader social or environmental impact (e.g., responsible AI, reducing ad waste, supporting causes).

3. Creativity (25%)

• Innovative and original use of AI to produce compelling campaigns or experiences.
• Pioneering applications of AI in storytelling, personalization, or content generation.
• How AI enhances creative collaboration between humans and machines.
• Uniqueness compared to existing solutions or campaigns.

4. Ease of Use (15%)

• Simplicity and intuitiveness for end-users (brands, marketers, or consumers).
• Low barriers to adoption (clear setup, minimal technical expertise required).
• Efficient workflows enabled by AI (time-saving, automation without complexity).
• Quality of support, documentation, or training provided.