AI in Marketing & Sales

Below is the criteria for Global AI Awards in Marketing & Sales Category:

1. Design (25%)

• Quality of system design in enhancing marketing strategies, personalization, and campaign management.
• Integration with CRM, ad platforms, analytics, and customer engagement tools.
• Transparency and ethical design in targeting, data usage, and consumer privacy.
• Scalability and adaptability across industries, audiences, and markets.

2. Impact (35%)

• Demonstrated improvements in campaign performance, customer engagement, or ROI.
• Measurable outcomes such as higher conversion rates, improved retention, or reduced acquisition costs.
• Contribution to brand growth, customer loyalty, and audience insights.
• Positive influence on marketing accessibility for businesses of all sizes.

3. Creativity (25%)

• Innovative applications of AI in content creation, personalization, customer journey mapping, or predictive analytics.
• Unique approaches to storytelling, engagement, and brand differentiation.
• Pioneering integrations with AR/VR, conversational AI, or generative tools for immersive campaigns.
• Differentiation from traditional marketing practices.

4. Ease of Use (15%)

• Accessibility for marketing teams, agencies, and businesses of all sizes.
• Intuitive dashboards, automation tools, and campaign analytics interfaces.
• Low barriers to adoption (affordability, integration with common marketing platforms).
• Training, resources, and support to help marketers leverage AI effectively.